A Season of Style: Fivestory Palm Beach’s Welcome Back Event

For the past three years, I’ve had the pleasure of working with Fivestory Palm Beach, helping shape their brand into a beacon of timeless elegance. Guided by a clean, simple aesthetic, their visual identity thrives on a classic black-and-white palette, with the occasional touch of metallic gold to exude sophistication. This design philosophy perfectly mirrors the refined luxury that Fivestory brings to its customers.

As Palm Beach’s social season prepares to open its floodgates, Fivestory is gearing up to host a glamorous "Welcome Back" event that promises to set the tone for the months ahead. Designed to celebrate their loyal clientele and mark the arrival of a new fashion season, this exclusive gathering will showcase the essence of style and sophistication that defines Fivestory.

A Collaboration of Icons

Fivestory has teamed up with legendary fashion designers Mark Badgley and James Mischka, the creative forces behind the iconic Badgley Mischka brand. Known for their exquisite evening wear and red-carpet-ready designs, the duo will grace the event with their presence, offering guests a rare opportunity to engage with the masterminds of modern glamour.

In addition, the event will feature Alex Vinash, another trailblazer in the fashion world. His daring yet sophisticated designs bring a fresh perspective to contemporary couture, making him a perfect complement to the evening’s lineup. Together, these designers promise to deliver a showcase of style that guests will never forget.

Illustrations Make the Invite

When I began designing the invitation, I received a selection of stunning fashion illustrations created by Badgley Mischka during the concept phase of their new collection. These illustrations were nothing short of inspiring! Their unique charm and playful sophistication made them a joy to work with. I seamlessly integrated them into the layout, carefully positioning the text to highlight their artistry, making them the centerpiece of the design.

The Spirit of Fivestory

What makes Fivestory’s events so special is their ability to curate experiences that resonate deeply with their audience. This "Welcome Back" celebration embodies the brand’s commitment to fostering a sense of community while maintaining its dedication to high fashion and exclusivity. It’s a chance for patrons to not only update their wardrobes but also immerse themselves in the artistry and craftsmanship that define Fivestory.

As someone who has been fortunate to help shape the visual language of this brand, I can confidently say that this event is a testament to Fivestory’s vision of elegance and its unwavering focus on delivering unforgettable experiences. For anyone looking to kick off the season in Palm Beach with a touch of glamour, this is the event to attend.

Let the season begin, and let it begin in style.